STARTLINE

Startline is an app that takes you from couch to 5K. Not for marathon pros—for people who want to start moving but have no idea where to begin.

Most running apps are either too intense (10K on day one?) or too complicated (data overload). Beginners need something simple, paced, and not scary.

Zero friction — open it and know exactly what to do today

Game-like progress — weekly plans, daily missions, level up

Positive vibes — big numbers, bright orange, running avatar, feel good after

Fair pricing — free version works, pay for more plans if you want

We started by auditing 20+ Gen Z fitness apps to identify what clicks with younger runners—bright energy, instant feedback, and zero intimidation. Translated those insights into a moodboard centered on playful motion and warm confidence, then pushed every screen through iterative refinement in Figma until the interactions felt effortless and the visuals held up at high fidelity.

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testflight users 2000+

For beginner tools, lower the mental barrier. More features ≠ better. Make users feel "I can actually do this"